Resources

Analyse and optimise your marketing spend more effectively by ensuring your links are tagged correctly.

Make a copy of this Google Sheet and use it to build campaign links according to best practices

Campaign Tracking Template for GA4

Get started with basic GA4 tracking in GTM:

Right click the button and 'save as', ensuring that the .json extension is included at the end of the file name before saving
In GTM go to Admin > Import Container, choose the file and select a workspace to import it to
Proceed with caution! Choose 'merge' to ensure that the import is combined with your existing GTM setup, rather than overwriting it